SR Product Marketing Manager
CDK Global

San Jose, California

Posted in Retail
6 days ago


Job Info


Power the Possibilities
The CDK Global technology team is looking for collaborative innovators who are passionate about making their mark on emerging enterprise software products. We're building and developing cloud technology for the automotive retail industry
that will change the landscape for automotive dealers, original equipment manufacturers (OEMs) and the customers they serve.

Be Part of Something Bigger
Each year, more than three percent of the U.S. gross domestic product (GDP) is attributed to the auto industry, which flows through our customer, the auto dealer. It's time you joined an evolving marketplace where research and development
investment is measured in the tens of billions. It's time you were a part of something bigger.

We're expanding our workforce - engineers, architects, developers and more - onboarding early adopters who can optimize, pivot and keep pace with ever-evolving development roadmaps and applications.

Join Our Team
Growth potential, flexibility and material impact on the success and quality of a next-gen, enterprise software product make CDK an excellent choice for those who thrive in challenging, fast-paced engineering environments.
The possibilities for impact are endless. We have exceptional opportunities to evolve our industry by driving change through new technology.


If you're ready for high-impact, you're ready for CDK.

This role owns the entire Go-To-Market strategy, including creation, buy-in, and execution, as well as setting and achieving the market and sales goals for their product line. They establish the positioning, messaging, competitive differentiation, and enablement of the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. It is a leadership role that include ownership of the overall go-to-market and messaging strategy. Delivery of all messaging, internal and external, goes through this leadership position. The responsibilities of this role include all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment. The Product Marketer will be the company's leading expert in their product's target market and value proposition.

Job Requirements

  • Bachelor's Degree
  • 7+ years' progressive experience in Product Marketing, Market Analysis or Channel Strategy
  • Experience bringing to market at least 3 new products/solutions using customer and business centered rigor
  • Knowledge of modern product marketing concepts and techniques
  • Proven track record designing and executing effective marketing programs leveraging web, email and social media, including behavioral metrics
  • Proven ability to develop and execute effective business-to-business product marketing strategies
  • Market analysis ability resulting in actionable market requirements maximizing offering profitability
  • Demonstrated ability to lead and motivate program teams
  • Strong foundation of analytic skills to support communications and business case development
  • Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumption
  • Proven ability to support and define market strategies for multiple sales channels
  • 10-25% Travel

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That's why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.



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