Sr Director, HCP & Payer Lead - Rare Disease Marketing
Insmed Incorporated

Job Info

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Company Description

Insmed is a growing global biopharmaceutical company powered by our purpose to deliver life-altering therapies to small patient populations experiencing big health problems. Our most valuable resource is our employees, and a patients-first mentality guides everything we do. Today, we are building a world-class team of talented individuals who are willing to challenge the status quo, solve problems, and work collaboratively and with a sense of urgency.

Come join us if you are ready to roll up your sleeves and be recognized for your efforts while working alongside team members who share your passion for serving patients and their families.

Recognitions

Named Science's 2021 Top Employer

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we were named the No. 1 company to work for in the biopharma industry in Science's 2021 Top Employers Survey.

A Certified Great Place to Work

We believe we have built something truly special at Insmed, and our employees agree. Each day, we show up for each other and for the patients we serve. That's why we were recently certified as a Great Place to Work in the U.S.

Overview

The Senior Director, HCP and Payer Lead will be responsible for setting and implementing the strategy for both the HCP and Payer business on the Rare Disease team, while ensuring the strategy and supporting initiatives align to the overall Global Brand strategy. In addition, this individual will be responsible for preparing and leading the brand for any potential future indications. Responsibilities include identifying innovative HCP initiatives to continue to drive brand growth, continue to evolve the brand value proposition and update messaging, evolve payer initiatives and value proposition while working with the Payer Market Access Lead. This individual will manage 2 HCP team members and ensure pull through of the strategy and campaign through all supporting HCP initiatives. As the HCP and Payer Lead, this individual will oversee management of the Agency of Record and will work closely with a diverse team of cross-functional partners, including ex-US colleagues, to achieve near and long-term product objectives. Position will report to the Global Commercial Lead for Rare Disease. This role will have 2 direct reports.

Responsibilities

Additional representative responsibilities will include, but not necessarily be limited to, the following:

• Identify key insights and translate to clear, actionable strategies
• Lead development and implementation of tactical plans for health care professionals
• Evolve and implement a clear, concise value proposition, with supporting messaging, for health care professionals to be delivered through a detail aid
• Continue to evolve the Payer Value Proposition as new data is available and supporting resources
• Prepare and lead launch of potential future indication
• Actively participate and represent US Rare Disease in various cross-functional meetings (ie. Data Governance, Supply, Global Brand Strategy Team etc)
• Actively manage and develop an Associate Director and Product Manager on the HCP team
• Partner with Agency of Record and cross-functional partners, including ex-US colleagues
• Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, and Commercial Operations team members to align and compliantly execute key tactical activities
• Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including HCP experts and professional societies
• Work closely with the financial business partner to identify and manage HCP resources
• Be a product champion and maintain knowledge of therapy areas
• Ensure culture of compliance for brand commercial team

Qualifications

• Bachelor's degree in Marketing, Business, Biological Science or Pharmacy discipline; MBA preferred.
• Requires a minimum of 7-10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry
• Demonstrated track record of developing brand strategy for launch, or leading to significant growth
• A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results.
• Experience in managing external partners (e.g. consultants, agencies)
• Experience as a people manager preferred with track record of developing talent
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others
• Experience working with global colleagues preferred
• Experience working in a start-up and/or mid-cap sized company highly desired
• Orphan or rare disease experience (pulmonary preferred) and/or an authentic commitment to working closely with patient community preferred
• Successful track record of U.S. product launch experience also preferred.
• Demonstrated success in working with cross-functional, high-performance teams

Additional Skills:

• Highly analytical and strategic with demonstration to translate global strategies into local initiatives
• Highly developed organizational and prioritization skills and capability
• Must have excellent communication skills (verbal and written).
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness.
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Strategic mindset with a creative approach.
• Autonomous, enthusiastic, positive mindset. Hands on approach. Ethical. Scientific mindset. Passion and care for the patients. Flexible Approach. Collaborative. Excellent team player. Entrepreneurial mindset.
• Must successfully exhibit Insmed's five (5) core corporate competencies of: Excellence, Accountability, Driven, Collaborative and Solutions; along with any other position specific competencies.
• Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace

Travel Requirements

Up to 30% travel.

Additional Information

Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

Please note that we review every submission, and we will keep all submissions on file for six months.

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