Senior Product Marketing Manager - Payer Solutions
symplr

Job Info

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Overview

symplr is a leader in enterprise healthcare operations software and services for health systems, payer organizations, and suppliers. Trusted by leaders for more than 30 years, our solutions are found in 9 of 10 U.S. hospitals where our cloud-based solutions drive better operations for better outcomes. Our provider data management, workforce management, compliance, quality and safety, and contract and supplier management solutions improve the efficiency and efficacy of healthcare operations. This enables caregivers to quickly handle administrative tasks, so they have more time to do what they do best: provide high-quality patient care.

We seek a Senior Product Marketing Manager (SPMM) - Payer Solutions, to drive their products' go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's payer software offerings for success, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates.

The successful candidate will have healthcare marketing experience, preferably working for a payer or 'payvider' organizations. You will understand current challenges that payer organizations face. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that you do.

The SPMM will want to know the challenges that target decision-makers face, articulate how symplr offerings uniquely address their challenges, and how they make their buying decisions. The SPMM will back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers to make our sales channels more successful.

Duties & Responsibilities

• Oversee product branding, go-to-market and launch plans as needed
• Communicate priority sales motions, bookings goals, targeted personas, unique value proposition and messaging to growth marketing for campaign design / execution
• Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers
• Work with Sales Enablement to develop / deliver education to improve competitive selling
• Develop clear and compelling value propositions that address customer outcomes
• Build a strong network of matter experts to accelerate your understanding
• Be an expert on our competition, what they are working on, how they are positioned, and how to tip the playing field in our favor

Skills Required

• Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Knowledge of the business in addition to the wider marketplace and competitors
• Applies knowledge of products and how features can address customer pain points to create deliverables
• Customer focused - listening skills that help develop a deep understanding of the customer experience journey
• Passion for solving problems with a high degree of empathy for what those problems mean to the customer
• Strategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioning
• Time management, resource organization and priority establishment skills
• Ability to multi-task in a fast-paced environment
• Proficient in Microsoft Office, HubSpot, as well as collaboration and project management tools
• Must be a strong public speaker, comfortable in front of large, senior groups and a solid writer
• Ability to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisions
• In depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management

Qualifications Required:

Every organization has a culture, whether they mean to or not, so why not be intentional about it?

Together, if we shape our intentions, actions, and interactions around a common, purposeful culture, we are able to quickly achieve more, attract others who help realize our goals, and thrive in our professional relationships.

• Bachelor's degree in Business, Marketing or related field
• MBA is preferred
• 3+ years of senior Product Marketing experience
• Prior experience in payer or value-based care organizations is strongly preferred
• Pragmatic Marketing or related certification preferred

Min
USD $110,000.00/Yr.
Max
USD $130,000.00/Yr.

This job has expired.