Senior Portfolio Marketing Manager
RELX

Job Info

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The Senior Portfolio Marketing Manager will be responsible for 'go to

market' strategy and execution for the Elsevier's Engineering Customers, and especially the Engineering & Technology products within Elsevier's R&D Solutions portfolio."

The incumbent will be responsible for owning and executing the end-to-end go-to-market process, including supporting and validating commercial viability in early ideation stage to developing launch strategy. In addition, the successful candidate will be experienced in enabling global sales team and have proven track record of driving awareness in target markets throughout the customer lifecycle to drive awareness, adoption, engagement and retention of our solutions. He/She will own the creation and validation of the value proposition, positioning and messaging of the engineering solutions portfolio into target markets, and engage and manage vendors to produce a variety of internal and customer-facing marketing materials [product brochures, solution stories, whitepapers, blogs/articles, videos, presentations, etc]. The successful candicate will be inherently customer-centric, have demonstrated success in executing in highly matrixed, global organization, and have proven success in delivering commercial impact through marketing activities.

Main Activities and Responsibilities

Marketing Strategy

Leads projects that support our business growth and strategic transition from a product-based go-to-market approach to a customer-centric needs-based go-to-market.

Process Mapping

Maps the potential buying process for the solution, including key roles that will participate in it and develops buyer (and user) personas for the identified roles to help sell the value of our engineering solutions brand.

Collaboration

Collaborates with our central Research Marketing organization to develop and optimize existing customer lifecycle marketing programs. Collaborates with Product to ensure we are developing and enhancing our products that truly serve our customer needs and deliver commercial value to the business and collaborates with Sales throughout the sales cycle to support pipeline conversion and renewals, as needed.

Value proposition

Owns use case value story creation including input to product development roadmap. Authors the solution /launch plan, as well as the solution handbook including the value story that will be used to coordinate external communications aligned to the corporate marketing calendar and vision.

Positioning and Messaging

Works with Research Marketing other stakeholders to define the multi-product/solution-specific messaging, channel strategy and content programs (e.g., thought leadership webinars, whitepapers, blog posts, buyer-focused case studies) to drive awareness, acquisition, engagement and retention of target buyers and end users.

Sales Enablement

Collaborates with Market & Solutions Readiness team on design, development, and execution of value-based sales enablement programs for the solution or portfolio tailored to the specific business objectives of varied sales roles. The Manager will own establishment of new sales enablement programs and maintenance of existing programs driving commercial impact with the regional and global sales teams.

Functional and Technical Competencies

• Develops and leads end-to-end Go-To-Market strategy and execution plans
• Develops the value / selling proposition, positioning, branding and messaging
• Works with Director of Commercial Strategy and Product teams to defines commercial objectives and key performance indicators
• Develops content to support customer lifecycle marketing programs
• Develops sales enablement content and supports delivery of programs
• Owns market intelligence for target segments, industries for relevant buyer and end user personas
• Understands the customer and path to purchase
• Leverages analytics to support data-driven decisions with regard to go-to-market strategy and execution

Education, Knowledge, Skills and Experiences

• Experience in a commercial role i.e. potential strategic product or solution marketing influencing commercial strategy
• 5+ years in a strategic / solution / segment marketing role in a B2B marketing
• Experience or knowledge of engineering-intensive industries highly preferred (Chemicals, Oil & Gas, Aerospace & Defense, etc)
• Extensive experience in designing and executing successful go-to-market strategy and execution (e.g., sales enablement programs) in a multinational organization
• 5+ years in solutions or strategic marketing, and experience in digital marketing a plus
• Proven track record in launching new products/features/functionality in matrixed environment where global cross-functional collaboration and stakeholder management is essential for success
• Experience of working in an Agile (Scrum) environment a benefit.

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Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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