Senior Manager I, Product Management - Data Sharin...
Walmart

Job Info

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What you'll do at

Position Summary...

What you'll do...

TheSenior ProductManager ofMarketing Data Sharing, Governanceand DPS is aproductlead role that owns the principles, processes, and impact of sharing customer data for the purposes of paid marketing activation and optimization.You are a key voice on multiple initiatives close to our organization's heart, including customer privacy, preserving Walmart's proprietary data assets and owning the data sharing process to enable our growth outcomes. Reporting to the Director of Product for the Marketing Data Horizontal, Affiliates and DPS, you'll sit at the intersection of cutting-edge technology and marketing innovation in achieving our objectives and will lead our journey into the privacy-first advertising universe.

Role requirements:

• Bachelor's degree in Business Administration, Economics, Computer Science, Engineering, Communications, or related field and 6 + years' experience in product management, project management, management consulting, retail or eCommerce business functions. MBA preferred.
  

• Deep understanding of product management as a practice and experience with running product scrums with engineers and data scientists.
  
• Domain expertise in marketing channels like Display and Paid Social advertising with prior experience in leveraging marketing APIs to manage and optimize campaigns at scale.
  
• Well versed in various methods of data sharing including API based server-to-server integrations, implementing site tags, tag management systems like Google Tag Manager, mobile SDKs etc.
  
• Comfortable working with partners on the minutiae of tagging and data sharing, including reading API documentation and developing a well-rounded understanding of which customer data to share with partners.
  
• Awareness of how customer data is used in marketing optimization to develop the MVP data sharing integrations that support optimization models employed by the advertising ecosystem.
  

• Knowledge of key marketing and growth metrics and good understanding of the end-to-end mechanics of ad trafficking campaigns to assess the impact of data sharing integrations through marketing analytics and experimentation.
  
• Knowledge of major industry initiatives and regulations in consumer privacy and data protection.
  
• Familiarity with concepts of marketing attribution, and lift measurement techniques from major ad platforms.
  
• Confident and comfortable with writing detailed implementation requirements and guiding engineers to project completion.
  
• Skilled at diplomacy and aligning stakeholders with competing priorities, including senior leaders.
  

Key Responsibilities:

• Set the vision, roadmap, and direction for the Customer Data sharing and Display and Paid Social roadmap.
  
• Perform data governance and ensure consumer privacy to reduce Walmart's customer data sharing footprint to preserve our strategic competitiveness.
  

• Lead planning and prioritization of projectsin the above realmsto achievemarketing goals.
  
• Work with marketers to understand data sharing requirements to launch new campaigns.
  
• Enable data sharing integrations with ad platforms, MMPs, and reporting partners.
  
• Work closely with Walmart and partner engineers to manage implementation cycles and ensure robust integrations are tested, validated and monitored.
  
• Be comfortable looking at reporting dashboards to debug any data sharing issues. Work closely with Marketing Analytics and Marketing Data Science organizations to enable measurement techniques that can quantify the value of sharing customer data with ad platforms.
  

• Represent the team withthe advertising ecosystemandperformance marketing leadershipto alignonprioritizationand develop cases for resourcing.
  

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $144,000.00-$216,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in computer science, engineering, or related area and 7 years' experience in product management. Option 2: 9 years' experience in product management or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master's degree in Computer Science, Engineering, Business Administration, or related area and 6 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products

Masters: Business Administration, Masters: Computer Engineering, Masters: Computer Science

Primary Location...
600 WEST CALIFORNIA AVENUE, SUNNYVALE, CA 94086-2486, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Hello, Silicon Valley

You don't have to choose between your career and your lifestyle in Silicon Valley. Here, you can have both.

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