Senior Director, Nemolizumab Consumer Marketing
Galderma Laboratories

Job Info

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With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we're in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Senior Director, Nemolizumab Consumer Marketing

Location: Boston

As our new Senior Director, US Nemolizumab Consumer Marketing will lead a team of marketing professionals with responsibility for the go-to marketing strategy, messaging and tactics directed to patients in preparation of launching Galderma's novel biologic with two anticipated indications-prurigo nodularis and atopic dermatitis. The Consumer Marketing lead will be responsible for building a Direct-to-Consumer (DTC) Omnichannel Marketing plan for Nemolizumab in this competitive category with high patient demand and potential. Nemolizumab will be one of the largest contributors to the prescription business to ensure long-term corporate maximized lifetime revenue. This senior director will partner directly with the Senior Directors of marketing for prurigo nodularis and atopic dermatitis, global marketing team and US cross functional marketing team, market access, patient services, business analytics and other partners to ensure executional best practices are pulled through in developing the national promotional plan for the US. It will be imperative to develop advanced capabilities to reach consumers and engage patients in need to demand Nemolizumab and be best prepared to discuss with their HCPs. This role is reporting directly to the VP, US Head of Marketing, Prescription Medicine.

Key Responsibilities

• Lead the patient strategy across Nemolizumab for all indications and ensure appropriate resource allocation to maximize the asset with responsibility for delivering the brand P&L
• Develop the DTC patient omnichannel media plan and go-to-market strategy to maximize opportunity by leading and collaborating with key functions across Galderma (clinical, medial, regulatory, product supply, Insights and Analytics)
• Oversee budget, resourcing, forecasting, planning and establish metrics and track patient program effectiveness and ROI across all investments
• Partner as a key contributor to the Nemolizumab lifecycle management activities to ensure appropriate clinical and medical plans are developed with compelling data to increase opportunity with new patient cohorts
• Oversee the identification of patient insights, turning them into a clear brand story and developing actionable programs that have a beneficial impact on the growth of the brand
• Oversee the unique positioning, messaging, brand architecture HCPs including co-positioning of two indications--prurigo nodularis and atopic dermatitis-- to create integrated and compelling campaigns that drive action and activation
• Oversee patient engagement plans and patient services marketing for easy and seamless onboarding as well as loyalty and adherence programs
• Lead marketing capabilities including ownership of the agency of record partnership for both creative and media planning and execution
• Build, attract, recruit and oversee a high performing team to support the launch
• Identify new capabilities and functions to help grow and expand market leadership and create a competitive advantage
• Presentation to senior leadership to provide confidence in launch strategy, measurement and ongoing optimization post-launch to drive maximized profile

Minimum Requirements:

• 15+ years of experience in the pharmaceutical industry including US marketing
• Notable brand consumer strategy leadership experience required
• Media and multichannel media planning required
• Launch experience preferred
• Pharmaceutical marketing experience preferred
• Experience with regulatory/material approval process
• Strong ability to translate science into commercial strategies
• Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners)
• Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively to senior leaders and external customers
• Comprehensive analytical/strategic thinking skills; demonstrated ability to utilize data in fact-based decision-making (data to insights, to action).
• Availability to travel >20% time

What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager
• The final step is a panel conversation with the extended team

Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer's Rights:
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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