Senior Associate Brand Manager - Depend

Chicago, Illinois

Posted in Manufacturing and Production

Job Info

Kimberly-Clark is seeking a Senior Associate Brand Manager in Chicago, IL!

Relocation Assistance Provided!

You have a talent for recognizing trends and aiming for bigger goals

You have an active interest in keeping up with trends, market needs, and your organization's competitive standing, and you share your broad awareness to inform decisions and recommendations. Your overview will help inform our ability to innovate, adapt, and stay ahead of the curve. We will listen carefully to your observations and recognize and reward your contributions.

This role is a marketer accountable for in-year business planning and marketing execution for one of our iconic brands in the US. This position leads key strategic initiatives for the brand, contributing to overall results delivery for the business. The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. Key customers include sector and business unit management, product development, sales, supply chain, and marketing support teams. This role reports into the Sr. Brand Manager and takes work direction from the Brand Manager.

Ideal Candidate / Accountabilities:

Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the Adult Care Brand, as well as overall execution and results delivery for the KC's AFC business unit. This role will report to the Depend Senior Brand Manager, AFC North America and collaborate with AMC/agency partners, insights & analytics, customer development, sales planning, R&E, and product supply teams.


  • Provide project and/or marketing leadership on key initiatives to help sustainably grow AFC Brand's marketplace position (e.g. new product launches, pricing initiatives, etc.)

  • Executes annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.

  • Actively participate in the execution of brand commercial programs.

  • Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program

  • Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand's equity and market performance.

  • Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.

  • Develop and implement distribution, packaging, shelving and merchandising strategies and plans

  • Using business acumen in conjunction with marketing competency to influence and lead projects cross-functionally

  • Engage strategic customer teams to collaboratively build growth plans

  • Identify and develop relevant consumer and/or shopper insights

  • Collaborate across categories, to identify and proactively drive efficient brand building

  • Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand's plan

Basic Qualifications:

    • Bachelor's Degree in Marketing/Business related field; MBA preferred
    • 3+ years previous business experience; brand management or digital marketing preferred
    • Previous marketing internship or full-time experience at a Fortune 500 CPG company
    • Familiarity with brand development planning, innovation, and creative ideation processes
    • Experience developing digital marketing strategy and activation plans to deliver effective personalization
    • Strong analytical knowledge with ability to drive to solutions
    • Ability to influence and deliver compelling communication
    • Demonstrated positive energy to effectively represent brand internally and externally
    • Must be self-driven, not deadline driven
    • Experience working with cross-functional groups (e.g finance, sales, operations, planning)

    Working Conditions:

    This role will be based at the K-C location in Chicago, IL and work a Hybrid work schedule, with travel approximately 10% of the work time.

    Global VISA and Relocation Specifications

    K-C will support in country relocation for the chosen candidate, as appropriate. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

    About Us

    Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

    At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

    Total Benefits

    Here are a few of the benefits you'd enjoy. For a complete overview, see

    You're looking to make a difference. When and where it works best for you. And at Kimberly Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. Great support for good health with medical, dental, and vision coverage options. No waiting periods or pre-existing condition restrictions.

    To Be Considered

    Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

    And finally, the fine print…

    For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.


    Grade 9

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