Product Mktg Mgr - Value Prop Messaging
PayPal Inc.

Job Info

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At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

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Job Description Summary:
Product Marketing Mgmt 3 will lead value proposition messaging for Global Commerce products including buy now pay later and shopping products.

Job Description:

PayPal is looking for an experienced Product Marketing Manager (PMM) to lead global positioning and messaging for our Consumer products. This Product Marketing Manager role sits within our Commerce Go-To-Market (Consumer) team, within the product organization.

The PMM team is tasked with driving product commercial success globally in partnership with Product, Marketing and Sales teams. PMMs accomplish this by deeply understanding and consistently championing the needs of the customer, acting as their voice in all discussions and decisions, and ensuring that customers receive compelling and differentiated messaging that resonates with their needs.

The Value Proposition Messaging PMM will work with individual product marketing managers to craft benefit driven product and portfolio messaging we want consumers and merchants to experience and engage with and will ensure the narrative evolves as our product portfolio continues to expand.

We are looking for someone who can think strategically across the portfolio of Consumer and Merchant products to develop our messaging strategy, as well as help integrate this messaging across our customer touch points, inclusive of marketing, PR, sales, and customer success.

In this role, you will leverage both internal and external customer insights and develop a holistic value proposition across our product set. This exceptional professional will be tasked with presenting the differentiated value of PayPal's flexible payment and commerce solutions in a clear and effective way to resonate with the needs of customers and help our internal teams accelerate engagement.

Product Marketing Manager Responsibilities:

• Serve as editorial thought leader for marketing efforts across channels and geographies
  
• Collaborate in the creation of the global Consumer value proposition, narrative, messaging development, and maintain source material for marketing and enablement teams to generate compelling collateral and drive key goals.
  
• Create corresponding Merchant value proposition, positioning and messaging for key products
  
• Translate customer insights and the value proposition into benefit driven messaging, reasons to believe and proof points
  

• Craft narratives and distill messaging to be crisp, succinct, and clear
  
• Develop and maintain the legally approved, integrated library of messaging guidance including content examples
  
• Foster and develop strong collaboration and partnership with:
  

• Commerce PMMs to ensure individual product value propositions ladder into our overall portfolio value proposition
  
• Product teams to align on strategy, new products and features that bolster and deliver on the consumer and merchant value propositions
  

• Marketing to support their messaging and content across channels, to deliver the right message to the right customer and to make sure customers understand what makes our portfolio of products unique
  
• Sales and Sales Enablement to ensure our solutions narrative is resonating and delivering client engagement
  
• Legal to ensure value proposition messaging guidance and proof points are legally approved for external use
  
• Research to align on research-acquired Proof Points that support value proposition messaging
  

Who You Are:

• A BA/BS degree or equivalent practical experience
  
• 5+ years of relevant work experience
  
• Experience working in the following areas:
  

• Product Marketing
  
• E-commerce/Omnichannel retail
  

• Payments
  

• Ideally, have experience with two-sided environments (i.e., consumer & merchant products)
  
• Excellent written and verbal communication skills
  
• A proven track record developing effective storytelling, product positioning and messaging development
  
• Data-driven, strategic thinker with ability to connect the dots using disparate data resources to form compelling narratives that bring a product value proposition to life
  

• A strategic problem solver with excellent interpersonal skills, including the ability to build strong relationships across all levels and functions
  
• Curious and energized by a deep understanding of what customers care about, what their goals are, the evolving global payments and shopping landscape
  
• Self-starter who can manage priorities, meet deadlines, and has exceptional project management skills
  

Who We Are:

At PayPal, we are leveraging technology to make financial services and commerce more convenient, affordable, and secure. The PayPal platform is empowering 429 million consumers and merchants in more than 200 markets to join and thrive in the global economy. We help businesses find active buyers, increase conversion across channels, and scale into new markets. And we give consumers the confidence to pay and shop however they prefer, whether they are online, on a mobile device, in an app, or in person.

At PayPal we also hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

Subsidiary:
PayPal

Travel Percent:
0

Our Benefits:
At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:
Click Here to learn more about our culture and community.

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

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