Performance Marketing Associate Manager
Kimberly-Clark

Job Info

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You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Performance Marketing Associate Manager role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

This is a critical role on our Digital Incentives team, and this person will participate in a One KCNA (Kimberly-Clark North America) approach for consumer centric trial and loyalty marketing (incentives) and driving activation and adoption of solutions across the organization. This role provides business support to the Advanced Marketing Capabilities team to manage key business processes to ensure marketing campaigns are executed accurately, effectively, and efficiently with a focus on analytic and financial adherence internally and externally.

Responsibilities

• Manage overall executional campaign process with multiple vendors

• Own Campaign Development process: responsible for execution of campaigns, tracking and sending all campaign variables to vendor(s) and internal teams, ensuring accuracy in send/consumption

• Own peer-level communications with cross-functional teams, driving the standards of the team, ability to recognize deviations from standards, and empowered to make informed decisions to achieve executional excellence

• Manage Purchase Order ingestion and lead process for accurate reconciling, and ensure inputs into wider Gross Profit measurement process (understanding of core financial P&L statement)

• Manage campaign calendar(s) including but not limited to, timelines and project plans with campaign flows with vendor and internal stakeholders.

• Comfortable with driving results within cross-functional / matrix organization

• Develop new processes to streamline the workflows - form creative approaches to refine processes

• Responsible for the timely and accurate execution and approval of marketing campaigns; including marketing asset inputs, budget alignment, and stakeholder approvals

• Work cross-functionally and with external vendors to improve efficiencies in campaign development and launch cycle times

• Collaborate with internal teams to manage estimates/forecasts, Purchase Orders/Invoices, and ad-hoc vendor/process requests

• Partnering cross functionally to develop a central brand calendar

• Organize a contract hub, collaborating with internal and external stakeholders to develop and onboard vendors and help negotiate strategic partner contracts

About Us:

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth, and impact. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark; you just need to log on!

Led by Purpose. Driven by You.

About You:

You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To succeed in this role, you will also need the following qualifications:

• Bachelor's degree and 5+ years of experience in performance marketing or marketing analytics

• Excellent oral and written communication skills; ability to communicate directly to Internal and External customers, outsourced partners and senior leaders

• Champion of change management and partnership with internal stakeholders, external customers and outsourced partners a must

• Advanced PowerPoint and Excel skills

• History of partnerships with Finance, comfortable analyzing P&L statements, and ensuring that data science results can be used for incremental lift calculations with Finance to arrive at a campaign ROI calculations

Preferred Qualifications:

• Experience with test and control campaign design, including setting up statistically significant control populations to measure incrementality. This experience can be in partnership with data science teams.

• Measurement of campaigns with the ability to gain actionable insights from data. Must comprehend the "So What, Now What" of what the data is revealing and then be able to make enhancements to the campaign to achieve better ROI performance.

• Experience working closely with digital and/or traditional vendors (Programmatic, App Coupon, Email, Paper Coupon) and partnering to analyze campaign results, results confidence, and improve campaign performance.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender, identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.

This role is available for local candidates already authorized to work in the role's country only. K-C will support in-country relocation for the chosen candidate for the role.

#LI-Hybrid

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