Omnichannel Strategy Director
AstraZeneca

Job Info

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AstraZeneca is the place that's investing in the latest technology, data, and innovative ways of working. Here you'll be backed with everything you need to be at the forefront of digitizing our organization. Whether that's working on the leading-edge, defining the future of Pharma, or upskilling yourself in our Digital and Data Academy.

As part of the US Customer Engagement team within AstraZeneca's Commercial Digital Health Department, the Omnichannel Strategy Director will be responsible for leading a team of Omnichannel Strategists responsible for the strategic design, delivery, and analysis of Omnichannel customer experiences for brands across an assigned therapeutic area.

The Omnichannel Strategy Director will serve as a Therapeutic Area (TA) Lead, providing thought leadership and innovation across the end-to-end customer experience; bringing new ideas, experiences, and best practices to help all brands across the TA to solve business challenges and deliver more impactful customer experiences. The Omnichannel Strategy Director will partner with key stakeholders within various internal departments and external agency and industry partners to identify and help shape new capabilities to support the brands in the evolution of the Omnichannel capability and customer experience.

This role is HYBRID ONSITE at our Wilmington, DE corporate offices. AstraZeneca's Wilmington campus is the home of our North America Biopharmaceutical Business. It's where several business functions integral to our US business are based and where AZ colleagues innovate for a higher purpose. Located near Philadelphia, our newly redesigned campus offers a positive and broad environment and plenty of on-site perks. The site offers an open floor plan to allow cross-functional collaboration and encourages innovation, an outdoor patio, Fitness center, outdoor sports area, onsite dry-cleaning services, Wellness Center, mother's rooms, and more.

Job Requirements:

• Lead the US Omnichannel Strategists in assigned Therapeutic Areas to ensure the Brands' success through continually growing their Omnichannel knowledge, impact and leadership as a partner with Brand teams.
• Develop business relationships with AZ Marketing and Business Leaders in targeted therapeutic areas to champion and accelerate adoption of Omnichannel capabilities
• Partner with Engagement Leads, Planning and Content Strategy to leverage all available omnichannel capabilities to therapeutic areas including facilitating programs to ensure understanding of marketers and other cross-functional teams on Omnichannel marketing opportunities.
• Promote a focus on measuring and sharing results for omnichannel efforts to grow knowledge and impact across all therapeutic areas and markets
• Contribute to and influence significant regional and/or cross-therapy opportunities and projects where omnichannel capabilities are a meaningful component for the delivery of business outcomes.
• Responsible for driving strong working relationships between Omnichannel Strategists and cross-functional operational partners to align and document ways-of-working to optimally embed omnichannel capabilities.
• Represent therapeutic areas efforts to continuously evaluate the alignment and quality of omnichannel delivered services, advance change management programs and define continuous improvement projects to advance the omnichannel capability.

Minimum Requirements:

• Bachelor's Degree with 7 plus years of related experience or Advanced Degree with 5 plus years of related experience

• 2 plus years of people management
• Proven track record in delivering marketing/media projects
• Customer journey and relationship management
• Strategic analysis/insight
• Demonstrated track record as an outstanding problem-solver and strategic thinker

Preferred Requirements:

• Demonstrated leadership and coordination across teams to deliver strategic objectives
• Experience in successfully leading innovative projects
• Cross functional experience with healthcare or other regulated industry
• Digital Marketing experience
• Brand and Functional Area Relationship Management experience
• Experience working with agile delivery teams

Why AstraZeneca?

At AstraZeneca, in we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth, and development. Work at the cutting edge, where scientific innovations and an entrepreneurial spirit are the norms.

So, what's next?

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you!

Find out more on Social Media:

Follow AstraZeneca on LinkedIn

https://www.linkedin.com/company/1603/

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

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