National Media Strategist, University Communications
Florida State University

Job Info

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Job Title: National Media Strategist, University Communications
Location: Tallahassee, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 56745
Department

University Communications

Responsibilities

Strategically develops story pitches for national media that will help enhance FSU's reputation and advance institutional goals. Helps maintain consistent coverage for FSU in media outlets outside the state of Florida. Identifies opportunities for university faculty experts to be featured in national news stories. Analyzes media coverage to identify story lines, trends and themes that may provide opportunities to feature or quote key FSU leaders.

Performs media relations duties including processing inquiries for information, public records and interview requests from external media. Provides media relations services at university events and coordinates news conferences and photo opportunities as necessary. Cultivates and maintains relationships with media to enhance the university's media relations strategy. Builds, develops and maintains relationships with journalists, specifically focusing on national media outlets.

Produces university news releases, media advisories, feature stories and web content in AP Style. Writes and edits statements and newsletters for university leadership. Edits news stories developed by University Communications team members and campus communicators.

Updates the university's online news website and homepage to include news, graphics, video, social media content using content management systems, social media platforms and photo editing applications.

Collaborates with FSU campus communicators and university leadership to identify and develop content that will help support the university's strategic goals and enhance the university's national reputation among the general public and peer academic institutions.

Assists with issues management and crisis communications.

Qualifications

A Bachelor's degree and three years of experience; or a high school diploma or equivalent and seven years of experience. (Note: a combination of post high school education and experience equal to seven years.)

Helpful

This position is a member of the University Communications team that works with the administration, faculty and staff to develop, coordinate and distribute news content that will generate positive national publicity about the university. This position cultivates and maintains relationships with media to enhance the university's media relations strategy, focusing on the national level. This position analyzes media coverage to identify story lines, trends and themes that may provide opportunities to feature or quote key FSU leaders. This position writes university news releases, statements and media responses and assists with issues management and crisis communications.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there's the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow's news!

Learn more about our university and campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Applicants must provide a cover letter and two writing samples.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

This position is being readvertised. Previous applicants need not reapply.

This position is being advertised as open until filled.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.

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