Media Assistant
Gap

Job Info

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About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the role

The role of the Media Assistant is to partner with the Director of Media in developing seasonal media plans,

supporting all Gap & Gap Factory North America divisions (including, but not limited to Women’s, Men’s, GapTeen, GapKids, BabyGap, GapFit, GapBody and Maternity)

that will reinvigorate and reposition the brand amongst new consumers and existing customers, while driving ROI that is accretive to earnings. Additionally, this role is responsible for partnering with media agencies on the execution of these plans, and cross functionally with project management and design to bring full funnel creative to life for each campaign. The

Media Assistant will also be a point of contact for internal partners for creative, as well as outside agencies and partners regarding the trafficking of those materials; partner closely with Brand Communications and Social Media teams for consistency of messaging across all channels.

What you'll do

• Lead development of all seasonal and promotional advertising campaigns (channel-specific ads; both upper funnel awareness & lower funnel performance) in partnership with internal creative teams to ensure consistent brand communications. Owning this workstream will begin with translating the media plan into an asset list, ending with handing off those assets for launch.

• Incorporate customer insights, brand positioning, marketing, media, design and product strategies as well as intuitive creative judgment in everything they do.

• Acquire depth of knowledge about emerging media trends, digital platforms and other opportunities to make Gap a leader in innovation

• Embrace the ongoing challenge of being an expert on evolving creative best practices and leading creative testing/optimizations based on performance data in order to meet media goals of improving brand perception, driving awareness/consideration with new and lapsed customers, and driving traffic and conversion with current customers

• Summarize and present view of media creative across the funnel to illustrate consumer journey for each campaign.

• Manage day to day deliverables, including but not limited to creation of media purchase orders, maintain flowcharts and measurement trackers, and use plan details to keep media portions of seasonal integrated marketing plan summaries and hindsight for leadership share outs up to date.

Who you are

• Must have experience with all Media and strong knowledge regarding Digital Marketing and Social platforms.

• Minimum of 2-3 years of Marketing/Agency or in-house Media planning experience.

• Understanding of industry marketing, media, technologies; ability to apply analytics to assess creative performance and logically develop an approach to brand marketing; media consumption, efficiency, efficacy and ROI metrics.

• Experience in the creative design process, working directly with outside vendors, brands, and media partners.

• Strong organizational, interpersonal, and project management skills; proactive, flexible, and responsive.

• Ability to multi-task in a fast-paced environment, while staying detail-oriented with strong organizational and written communication skills with a strong sense of ownership, accountability and commitment to deadlines and results

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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