Marketing Program Manager, Reality Labs
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Job Info

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The Diversity, Equity, & Inclusion Marketing team is a new branch of Reality Labs Marketing Communications group. This team is focused on informing, influencing and inspiring a high-performing marketing team to ship more inclusive, culturally relevant work that leads the industry and appeals to a global community. The team has a unique opportunity to grow and develop a world-class organization that redefines what it means to ship groundbreaking inclusive work that sets a new standard for the industry through our marketing frameworks, our organizational development programs, and our investment in the diversity of the people who create them. Our work is grounded in the belief that our business outcomes will be improved by both our teams and our work being more inclusive. This role will include leading Program management of the Inclusion & Representation Lens (IRL) (primary) and supporting the team as we operationalize applying an inclusive lens to the external work the Marketing Communications teams are building (secondary). The IRL program, our newly created Diversity, Equity, & Inclusion Brand Principles and other key initiatives we are implementing are built to drive creative excellence among current and net new work. A successful candidate must be an experienced program manager with a passion for people and organizational development, Multicultural or Inclusive marketing, diversity, equity & inclusion, and is collaborative, highly organized, and efficient, and has the ability to manage multiple, complex workstreams with many stakeholders. A strategic thought partner who can continuously seek opportunities to improve and scale the impact of the Diversity, Equity, & Inclusion Marketing Team. Ability to distill insights into actionable work, initiatives and proposed recommendations. Must have a proven track record of owning, scaling and strategically developing a program(s).

<ul><li>Program management lead (Manager) for Inclusion & Representation Lens panel and process, with oversight, amplification and escalation responsibilities in partnership with Production & Creative and Diversity, Equity, & Inclusion Marketing teams/leads</li><li>Strategic planning around Inclusion & Representation Lens program enhancements and expansion, scaling and sustainability including process polish and positioning in larger Diversity, Equity, & Inclusion work streams and checkpoints, resourcing requirements against increased volume of output and success metrics</li><li>Creation and maintenance of successful Inclusion & Representation Lens case studies based on output (Monthly cadence)</li><li>Collaborate with Inclusion & Representation Lens leads to ensure efficiencies and align on program goals/expansion/growth</li><li>Collaborate with the team to prepare and propose a proper measurement plan for Inclusive Representation Lens</li><li>Build and maintain a close partnership with our key creative team and production stakeholders and partner with them to ensure their understanding of the Inclusion & Representation Lens process, limitations and scope of work the team will provide</li><li>Prepare monthly, quarterly and yearly reports for Inclusion & Representation Lens to share with broader stakeholders</li><li>Support the Diversity, Equity, & Inclusion Marketing Program leads with implementation of newly created Diversity, Equity, & Inclusion Brand Principles, working to creatively integrate the principles into the Inclusion & Representation Lens program and processes in a way that strengthens output and final assessments program development, and logistics</li><li>Participation in crafting and collaborating on new processes/tools/programs to ensure an inclusive lens is consistently applied across all new work initiated by Marcom including creation and integration of reflective questions embedded in creative briefs/templates to ensure accountability. This will be a step we are looking to build earlier into the process to drive efficiencies upstream for Diversity, Equity, & Inclusion (and less negative assessments from Inclusion & Representation Lens)</li><li>Work successfully in partnership with other critical areas of Diversity, Equity, & Inclusion within Reality Labs. Work to drive collaboration and innovation between Inclusive Product Council and Inclusion & Representation Lens</li></ul>

<ul><li>8+ years of experience in either marketing, advertising, and/or diversity & inclusion</li><li>6+ years of Creative Strategy or Strategic Planning (Creative/Strategy/Media ok) experience</li><li>Thorough understanding of inclusive marketing, multicultural marketing and underrepresented audiences across a broad perspective</li><li>Communication skills</li><li>Experience in program & project management</li><li>Experience managing multiple, complex workstreams with many cross functional stakeholders</li><li>Experience presenting and communicating to leadership and all levels of an organization</li></ul>

<ul><li>Research background</li><li>BA/BS degree</li></ul>

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