Marketing Manager RISK
RELX

Alpharetta, Georgia

Posted in IT


This job has expired.

Job Info


Designs, develops and implements marketing programs to support LexisNexis Risk Solutions' Home Insurance market sector. Operates in a cross-functional and matrixed environment within the business, including collaboration with sales, product, vertical leadership, analytics teams and marketing shared services to launch and position data analytics products and services. Recommended skills and functional Knowledge: B-to-B marketing experience, preferably within an information technology organization. Ability to guide, persuade, and influence others internally and externally, including senior division executives and external agencies. Strong attention to detail, critical thinking, strategic planning, project management and communication skills.

Accountabilities:

  • Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
  • Manage partners to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
  • Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
  • Identify relevant, high-value industry events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI
  • Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
  • Work with various stakeholders up, down and across the organization for go to market product launches including development of communications, materials and promotions
  • Manage marketing budget and work with the marketing insights team to track, analyze and report marketing results per initiative and across the team
  • Other duties as assigned such as marketing deliverables for acquisition integration and product migrations

Qualifications
  • 4-year college degree preferably in Marketing, Communications or related field; masters-level studies a plus
  • A minimum of 7 years in marketing experience required, B2B marketing or technology fields preferred
  • Critical thinker and problem solver
  • Strong competence in project management and organization with ability to handle multiple projects/deadlines
  • Highly influential communicator with excellent written and verbal communication skills
  • Self-starter and passionate with strong bias towards driving results
  • Experience in working in a matrix environment with multiple stakeholders and partners
  • Proven track record with content development and management
  • Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
  • Proven ability to optimize programs to meet goals using analytics
  • Strong experience with digital marketing automations tools, such as Eloqua and myCRM/Siebel helpful to role
  • Strong attention to detail
  • Experience with lead generation programs including use of marketing automation tools
  • Experience with digital and direct response marketing programs
  • Expertise with event planning and activation
  • Experience with agency management, creative oversight and contract negotiations
  • Ability to travel as necessary
  • Budgeting responsibility

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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