Marketing Intelligence & Google Tag Analyst II to join our Business Intelligence and Analytics’ Department within the Marketing Division. This position will take the lead on developing processes for effective data analysis, tagging and reporting. They will drive effective measurement, create capabilities to explore data in new ways, and consult on strategic data opportunities. They will focus on finding trends within data and provide potential suggestions for areas of opportunity to our paid teams for campaign improvements. Additionally, they will need to establish best practices for all Google Analytics, reporting working alongside our paid social, search, email teams and implementing tracking capabilities in Google Tag Manager for customized event reporting, and develop Google Cloud Platform capabilities (Big Query).
This person will need to display and implement proper digital marketing and advertising methodologies for analysis and data mining ensuring timely tracking, documentation, reproducibility, scalability, and insights that are actionable and used to improve future business initiatives, challenges, and efforts.
Responsibilities:
Statistical and Predictive Modeling
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