Marketing Insights Specialist
Kforce Inc

Richmond, California

Posted in Recruitment Consultancy


This job has expired.

Job Info


RESPONSIBILITIES:

Kforce has a client in Richmond, CA that is looking for a Marketing Insights Specialist to join their team. This is a contract opportunity with chance for extension. This role can be 100% remote as well as long as you are able to accommodate PST hours. Key Tasks:
  • Be a subject matter expert on all things related to Marketing data, insights, and analytics
  • Gather reporting requirements from a wide range of audiences such as management, key stakeholders, peers, and non-technical groups
  • Create reports, dashboards, and actionable insights for cross-functional teams with a keen focus on innovation, development, and visualization
  • Develop interactive, functional applications for data visualization
  • Maintain meticulous documentation for measures, dimensions, KPI definitions, calculations, and how-to-replicate reporting or insights
  • Simplify and translate complex statistics to a wide range of audiences such as management, key stakeholders, peers, and non-technical groups
  • Conduct analyses on the effectiveness and efficiency of digital, email, and direct mail marketing programs
  • Collaborate with marketers on the overall investment strategy with a keen focus on innovation, personalization, and acquisition
  • Establish quality control management protocols for all work output, reporting, and analyses


REQUIREMENTS:

  • Marketing Analytics/Insights subject matter expert, with 7+ years of experience working in a marketing organization
  • Understanding of marketing mix modeling (allocation of advertising spend, and expected ROI of that spend) and overall marketing strategies; knowledgeable in a lot of different marketing channels; display, email, direct mail
  • Analytics skills - SQL & Excel
  • Experience with BI tools & visualization - Tableau, Domo, Power BI
  • Interested in Data visualization, creating Interactive data applications, etc.
  • Experience gathering requirements, creating reports, dashboards, and actionable insights for cross-functional teams, as well as creating/presenting findings to executive leadership and presenting findings
  • Have a strong attention to detail and care deeply about data quality
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


This job has expired.

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