Manager of Marketing Automation
The GN Group

Job Info

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Manager of Marketing Automation

Audigy is an Equal Opportunity Employer that values a diverse and inclusive workforce. We do not discriminate on the basis of race, color, national origin, religion, age, gender identity, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis prohibited by federal, state, or local law. Women, minorities, veterans, LGBTQIA+ individuals, and persons with disabilities are encouraged to apply.

Audigy is a management company that provides business services for ENT and audiology practices across the nation. Whether our members are looking to create efficiencies within their four-walls, grow and expand, or exit out of their practice - we are here to help.

Our Benefits Include:

401k w/company match

Parental/Family Leave w/transition back to work

Medical/Dental/Vision

Working from home (temporarily)

Top technology platforms for easy remote access

Day Care Flexible Spending Account

PTO/Holidays

And more...

Position Summary:

The Manager of Marketing Automation will lead and develop a team of Marketing Automation experts and be responsible for maintaining our marketing automation technology solutions across multiple lines of business. This highly visible role will work closely with internal and external stakeholders, clients, partners, and oversee the production of programs aiming to engage, educate, acquire, and nurture patients.

The ideal candidate is highly technical, very organized, results driven, with strong attention to detail and has a passion for digital applications. This position requires a candidate that has an expert knowledge of executing marketing automation campaigns, preferably with experience in Marketo. The right candidate must be enthusiastic, pro-active, detail-oriented, and a hardworking professional able to work well in a team-oriented, client-focused environment. This role also requires a strong foundation in email and SMS communications best practices as he/she will be tasked with overseeing the implementation, improvement and continual enhancement of marketing automation communications connected to our digital marketing efforts.

Responsibilities of the Marketing Automation Manager

• Collaboration: train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns.
• Stakeholder Management: collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies.
• Strategy: set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
• MarTech: manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
• Data: be the protector of marketing data, it's accurate and adheres to company privacy and data management policies.
• Journey Optimization: work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.

Marketing Automation Manager Requirements

• Experience in marketing automation or a wider digital marketing role
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms.

• Experience implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.
• Basic knowledge of GDPR, PECR, HIPPA and other relevant privacy regulations

Our employees embody the values that Audigy has earned a reputation for and that is hard work, curiosity, dedication to our vision, passion for best-in-class deliverables and an atmosphere that encourages creativity and collaboration. Come join our team. #LI-Audigy

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