Email Marketing Specialist
The NPD Group

Job Info

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Learning and growing with NPD

Combining consumer surveys, retail point-of-sale data, and cutting-edge analytics, The NPD Group delivers trusted retail industry research to the world's most successful brands and retailers. We also offer careers that reward innovation and provide growth opportunities for forward-thinking problem-solvers who join our team. Speed your career growth, while working with the best and brightest in the market research industry.

Position Overview

The Email Marketing Specialist will assist with email marketing projects, including the development and deployment of NPD's global email marketing programs, including promotional campaigns, webinars, events, landing pages, and more. Responsibilities include email, webinar promotions, and landing page setup, quality/functionality review, email deployment via multiple email systems, email metrics/reporting, Salesforce campaigns/reports, and more.

Overall Responsibilities:

• Ensures timely execution of email campaigns which involves coordinating with various areas of the marketing and creative department
• Setup and format HTML email communications in various email systems (template-based)
• Emails must meet all branding criteria and formatting
• Quality assurance and testing
• Detail to grammar and aesthetics is crucial
• Uses marketing systems and CRM to monitor and track email key performance indicators. Analyzes results and shares with the marketing management team after each campaign
• Email campaign metrics/results
• Bounce reports
• Setup/layout of marketing campaign landing pages using content management system
• Technical support of creative team
• QA and testing
• Program new forms and corresponding autoresponder emails in marketing automation system (Pardot) for use within multiple types of digital marketing campaigns
• Ensure proper usage of Salesforce campaigns/integration
• Quality assurance and testing
• Manage campaigns in Salesforce for email deployments and results reporting.

Qualifications:

• 1-2 years of basic marketing experience
• BA/BS degree or equivalent.
• Basic knowledge of HTML required
• Experience with an email service providers desired. (Marketing Cloud, Pardot)
• Experience with Salesforce desired
• Proficient in Microsoft Outlook, Excel, Word, some PowerPoint
• Experience with Dreamweaver and Photoshop desired
• Ability to work independently, as well as part of a team
• Ability to successfully manage several projects simultaneously in a deadline-driven environment
• Strict attention to detail and ability to meet deadlines
• Strong written and verbal communication skills

The NPD Group, Inc. is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by law.

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