Digital Sales Manager
Cumulus Media Inc.

Job Info

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Job Details

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies!

CUMULUS MEDIA (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit

www.cumulusmedia.com.

CUMULUS MEDIA | (Grand Rapids) currently features 5 stations in the Grand Rapids area and surrounding counties. Our stations include Classic Rock 97LAV, The Q 94-5, 105-3 Hot-FM, Thunder 107-3 & The Ticket 106.1 FM/1340 AM, WJRW. The cluster of 5 stations reaches thousands of listeners on a daily basis.

CUMULUS MEDIA | (Grand Rapids) has an immediate opening for a full-time Digital Sales Manager. The ideal candidate will develop and implement effective digital sales strategies to help exceed the digital budget. The Digital Sales Manager will support a team of local sellers by providing ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. At Cumulus, you will grow your current digital marketing knowledge into a subject-matter expertise that includes:

• Audio Streaming
• Podcast Advertising
• Display Advertising
• Website Design/Management
• Display Advertising
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
• Paid Search
• Search Engine Optimization
• Email Marketing

You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings.

Responsibilities:

• Responsible for implementing effective digital sales strategies to achieve digital revenue budget.
• Collaborate with local management to establish digital priorities and expectations for local sales team.
• Support sales staff by participating in client meetings.
• Assist in closing strategic, high-priority digital sales agreements.
• Provide ongoing digital education through coaching and training.
• Become a subject-matter expert of Company digital marketing/advertising platforms and offerings.
• Step up as an effective external consultant and internal trainer on CUMULUS' digital tactics, benefits, and trends.
• Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals.
• Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders.
• Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best-in-class user experience and troubleshoot issues as needed.
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team.
• Provide a deep understanding of markets, customers, and competitors to target needs and drive sales.
• Provide sales teams the training, planning tools, and support to reach established revenue goals.
• Conduct market research on trends and competitors, as well as regular customer analysis.
• Other duties and special initiatives as assigned.

Job Requirements:

Qualifications:

• 7+ years of digital sales, marketing, or advertising experience preferred; MI broadcasting industry exposure a plus.
• Experience selling and managing digital marketing solutions for local and regional advertisers.
• Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
• Experience developing effective digital marketing strategies to accomplish advertiser goals.
• Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
• Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully.
• Time management and organizational skills, with high attention to detail.
• Excellent analytical and problem-solving skills.
• Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally.
• Bachelor's degree in business, marketing or related field is preferred.

What we offer:

• Competitive compensation package that includes base salary plus commission incentives and outstanding benefits.
• Professional growth and career opportunities.
• Focused, responsible, and collaborative work environment with the ability to ask, "what if" and try innovative solutions.
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program.

For immediate consideration, please visit

https://www.cumulusmedia.com/careers/

For more information about CUMULUS MEDIA, visit our website at:

https://www.cumulusmedia.com/

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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Job Snapshot

Employee Type
Full-Time

Location
Grand Rapids, MI (Onsite)

Job Type
Marketing, Sales, Media - Journalism - Newspaper

Experience
Not Specified

Date Posted
04/13/2024

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