Digital Marketing Manager, Demand Generation
ZMC-US MA ZOLL Medical Corporation

Job Info

---

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology-an industry first-to the world's only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we're invested in their success.

We offer competitive salaries and a comprehensive benefits package. Join our team. It's a great time to be a part of ZOLL!

Job Summary:

The Digital Marketing Manager, Demand Generation is responsible for online marketing initiatives including digital demand gen strategy, content creation, social media management, SEO, analytics and reporting. You will work closely with the Public Safety Marketing team, creative services and web/digital services team to plan, execute and optimize the digital demand generation ecosystem for the Public Safety business unit. This role requires a candidate with a blend of strategy, creative, analytic and project management expertise. This is an exciting opportunity for an experienced marketer to help drive awareness and generate interest in our growing portfolio of Public Safety products and services.

Essential Functions:

• Manage the digital demand generation strategy for the North American Public Safety team
  
• Lead marketing campaigns from ideation through execution and implementation
  
• Plan, write and manage development of customized content for specific target audiences
  
• Implement lead-nurture strategy and campaign assets to improve conversion rates
  
• Manage annual digital content calendar that aligns with business priorities
  
• Liaison with internal and/or external agency partners in the execution and management of campaign tactics
  
• Monitor and report campaign performance with granular tracking across relevant KPIsand provide data driven recommendations for digital optimization
  
• Maintain and improve the quality and governance of the marketing database, with tactics such as list segmentation, data enrichment projects to improve targeting, data cleansing and list loading
  
• Manage media buying internally and / or with outside agencies as needed
  

Skill Requirements:

• Entrepreneurial-minded marketing expert with an internal drive to continuously hit goals
  
• Command of KPIs and how to deliver desired results
  
• Strong writing and creative thinking abilities with an expertise in how to tell a story using words, images and video
  
• Proven understanding of how to and create digital content that entices the target audience to take action (provide examples)
  
• Experience collaborating with editorial, design and digital development teams
  
• Experience in marketing communications, SEO, social media, and digital lead generation
  
• Exceptional organizational, analytical and project management skills, ability to manage multiple projects, and strong attention to detail
  
• Proactive mentality with strong interpersonal, communication and teamwork skills
  
• Proficiency with inbound content marketing platforms such as Hubspot or Marketo
  
• Proficiency with Salesforce or other CRM
  
• Experience with Google Analytics, Google AdWord certified, LinkedIn Campaign manager, SEO and other digital marketing tools
  
• 5 - 7+ years of experience in digital media; content creation, media buying, web and community management
  
• Ability to travel up to 2 - 3X's per year annually
  

Required / Preferred Education and Experience:

• Bachelor's degree in Marketing, Communications, or related field
  

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing ofactivities, duties, or responsibilities that are required of the employee for this job. Duties,responsibilities, and activities will be reviewed periodically as duties and responsibilities changewith business necessity. Essential and marginal job functions are subject to modification.

ZOLL Medical Corporation appreciates and values diversity. We are an Equal Opportunity Employer M/F/D/V.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

This job has expired.