Digital Marketing Manager
Western Union

Digital Marketing Manager - Denver, CO USA

Do you have experience supporting paid search and affiliate media within US digital marketing strategy? Does working for a leading global FinTech company sound exciting? Join Western Union as a Digital Marketing Manager.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.

Better is enabled by trust and respect

We'll look to you to work successfully with digital agencies and collaborate across a multi-dimensional organization to help weave complex, effective digital media campaigns that can deliver value proposition messages across several digital touch-points and out-acquire the competition. You will propose, develop, and implement marketing plans, policies, and activities that drive key business requirements for the US. You'll administer and monitor daily program builds, contact uploads (and reports) from the CRM database to the marketing automation system and recommend changes and optimizations based on that performance. You will work closely with our digital marketing agencies to design plans, outline objectives, and hit key KPIs for each of the business deliverables, as outlined in the plans. You will create and implement new digital marketing strategies to increase client engagement and retention, extend the client life cycle, verticals, and channels - including A/B tests (test & learn scenarios). You will set up, track and measure sourced revenue vs. influenced revenue and develop reports and presentations that detail the success of Global marketing efforts.

For such a pivotal role, you will have 5 years of experience in developing and executing marketing strategy across paid search, affiliate, and digital and have a proven track record in project management. You'll have experience in budget management and possess the ability to multi-task and work independently with little oversight within a dynamic environment. Your proactive nature and business-to-consumer experience will enable you to engage with stakeholders effectively. You'll have experience with either an advertiser, agency, or publisher in the digital advertising space (web, search, SEO, or mobile).

Join us, and let's move money for better

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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Annual base salary gross: $81,204.01 - $143,043.53

The base salary range represents the anticipated low and high end of the Western Union salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies and proficiency for the role. The base salary is one component of Western Union's total compensation package for employees. Other rewards and benefits include short term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, to name just a few! To view more details of our benefits, visit us here: https://2020-2021.mywubenefits.com/

In addition to the annual salary, this role is also eligible to receive an annual bonus.