Content Marketing Specialist
Nordson Corporation

Job Info

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Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.

The Content Marketing Specialist supports the Industrial Coating Systems division and provides content marketing strategy and tactics across all lines of businesses, supporting all areas of content including online and offline adverts, promotional materials, trade shows, web, and product launches. The Content marketing specialist can manage vendor relationships, storyboards, and script writing, as well as video shoot coordination. This role is responsible for planning, researching, distributing, and analyzing content with the aim of meeting KPI targets for the organization. The experienced B2B Content marketing specialist is a self-starter who thrives on collaboration and drives business results.

Roles and Responsibilities

• Work and collaborate with various work groups to develop and write, design effective and relative content. Ability to source, curate content from variety of internal stakeholders and map it in line with customer needs / pains/ gains
• Experience with finding customer intent and ability to develop SEO compliant content across Nordson's customer facing digital channels
• Develop, manage, and execute plans for strategies and marketing initiatives which include digital marketing, advertising, marketing digitization, social media and company events and exhibitions
• Generate information, messages and story content for multi-channels that would consist of on-line and offline materials including presentations, marketing collateral, web, social media, email campaigns, videos, and articles.
• Manage the execution of projects as well as be able to conduct necessary tasks to complete certain aspects of a project in accordance with resources and deadlines.
• Define, schedule, implement and execute activities for events, exhibitions, campaigns, training and other venues that promote the company and the products.
• Monitor content analytics across Nordson ICS website, social media channels, and email campaigns to provide monthly reporting on performance and identify opportunities.
• Contribute to and oversee design/photography and video production when necessary
• Must be able to use layout software and create layouts for various materials as well as use photo software for photo re-touching and manipulation.
• Coordinate translations of commercial brochures, factsheets, website. Edit and translate outgoing customer communications, including promotional materials, eBlasts and newsletters
• Assist in the annual budgeting process by providing rough estimates of the cost that is associated with executing annual strategy/action plans

Education and Experience Requirements

• 3+ years of proven work experience in Marketing Communications, social media, and Digital Content
• Exceptional writing, editing and content development skills
• Bachelor's degree (BA, BS) in Marketing, Communications, Public Relations or relevant field

Preferred Skills and Abilities

• Exceptional project management skills, including time management, goal-setting, multitasking and
• prioritization
• Fluent in English - strong written and verbal skills
• Ability to work collaboratively in multi-cultural environment with global teams
• Excellent verbal and written communication skills
• Creativity and critical thinking skills
• Comprehensive analysis capabilities
• Knowledge of Google Analytics
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with content management tools
• Proficiency in MS Office
• Proficiency in Adobe products or other production software to support content creation
• Experience with social media platforms and various scheduling software
• Good presentation skills
• Experience with, Office, Adobe Creative Suite
  (InDesign, Photoshop, Illustrator, Premiere/After Effects, Dreamweaver) and CRM systems

Working Conditions and Physical Demands

Office environment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required to effectively execute this role. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Nordson Corporation provides equal employment opportunity to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, color, sex, age, national origin, ancestry, disability, sexual orientation, gender identity, genetic information, citizenship status, marital status, pregnancy, veteran status or any other status protected by applicable federal, state, or local law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check, consistent with applicable laws.

Travel Required

Estimated 10%

#LI-TT1
Nordson Corporation provides equal employment opportunity to all applicants and employees. No person is to be discriminated against in any aspect of the employment relationship due to race, religion, color, sex, age, national origin, ancestry, disability, sexual orientation, gender identity, genetic information, citizenship status, marital status, pregnancy, veteran status or any other status protected by applicable federal, state, or local law. All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check, consistent with applicable laws.Third party recruiters and agencies should not contact employees of Nordson or its subsidiaries directly. Any resumes sent to a hiring manager or submitted to Nordson employees are considered unsolicited and property of Nordson. Nordson will not pay a placement fee unless the agency or recruiter has a signed contract with Nordson's Human Resources department in advance of submitting a candidate for consideration. Verbal and written approvals will not be considered a valid contract for service.

This job has expired.