Consumer Insights & Analytics Leader
Kimberly-Clark

Job Info

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You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

As the Consumer Insights & Analytics Leader for our Huggies brand, you are an influential business partner to the senior leadership team and cross functional community. You will be responsible for proactively partnering with key cross functional partners to develop, manage and execute North American learning plans with the purpose of developing deep consumer insights to guide brand strategies and assessing market dynamics to identify areas of opportunity.

You will analyze robust internal and external consumer data sources to distill insights, recommending ways to manage and optimize the business. You will be looked upon to build talent of others by developing and sharing best practices with both the Insights & Analytics team and broader multi-functional teams. This role requires a confident and inspirational leader with a successful track record of developing and implementing strategic plans, building exceptional partnerships, and influencing all levels of the organization.   

In this role, you will:​

• Apply Advanced Analytics solutions including Market Mix (MMM) and Multi-Touch Attribution(MTA) and leverage syndicated data to make recommendations and guide business decisions.

• Manage advanced analytics projects, including external suppliers, to ensure projects are executed in an accurate, timely, and cost-efficient manner. 

• Support Emerging Analytics team on analytics pilots within the sector, helping to provide business context to the execution and results.

• Apply sound understanding of current and emerging advanced analytics methodologies, action as the functional expert in the application of consumer practices.

• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs. 

• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities. 

• Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways. 

About Us:

At Kimberly-Clark, you'll be part of the best teams committed to driving innovation and growth. We're founded on 150 years of market leadership, and we're always looking for new and better ways to perform-so what can you do with that? There's no time like the present to make an impact at Kimberly-Clark. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You:

You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To succeed in this role, you will need the following qualifications:

• Undergraduate degree. Advanced degree preferred.

• 10+ years of experience in a data-centric role with direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models

• Proficient in the use and interpretation of Advanced Analytics areas of MMM, in-market testing, and digital measurement

• Direct experience with syndicated data sources like Nielsen, IRI, Numerator and/or NPD

• Proven application of behavioral science and forward-thinking research tools. (e.g., In market optimization, Understanding Media & content optimization, 1st party data usage and application, and 1:1 Targeting & Personalization)

• Demonstrated examples of personal leadership leveraging consumer insights to develop story for brand and tailoring results presentations to different groups, including senior leadership

• Ability to work effectively with all levels of business team management

• Proven ability in translating data to knowledge to actionable recommendations

• Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team

• Strong influencing skills to convince partners and management on strategic direction

Preferred Experience:

• Experience driving innovation from initial concept development through to in-market measurement

• Strong analytics skills and experience with diagnosing and resolving complex problems and translating to business opportunities

• Excels at translating and simplifying complex data and insight, crafting stories on implications across the business

• Experience and/or passion for fast moving metrics to enable faster test, learn & optimization cycles for content & media plans

• Proven ability to create testable hypotheses from data-driven insights, especially within dynamic media plans

Total Benefits:

For a complete overview, see www.mykcbenefits.com

Hybrid Work Arrangements:

You're looking to make a difference. When and where it works best for you. And at Kimberly Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 for assistance. You must include the six-digit Job # with your request.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

K-C will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will decided in K-C's sole discretion.

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