Consumer Insights Analyst
Smart&Final Corporate

Commerce, California

Posted in Retail


This job has expired.

Job Info


Consumer Insights Analyst

Store Support Center

We are searching for an experienced Consumer Insights Analyst for our Store Support Center, located at 600 Citadel Drive, Commerce, CA 90040.

SUMMARY
The Consumer Insights Analyst is responsible for consumer, market and competitive research efforts that will guide marketinginitiatives and corporate strategies. Oversees ongoing consumer feedbackmethods and identifies new sources of value-added consumer and market data.Establishes foundational consumer insights regarding customer behaviors,demographics and attitudes. Synthesizes and delivers results andrecommendations to management team.

ESSENTIAL DUTIES ANDRESPONSIBILITIES includethe following. Other duties may be assigned.

  • Influences and gains approval of strategy development and structure around current consumer insights data and usage within the company with goal of deepening the understanding of company's target customers.
  • Provides expert-level and statistically-sound qualitative research and methodology design that directly results in high-quality valid research studies, surveys and analytics.
  • Researches, compares and acquires new sources of consumer information/insights and complementary data sets such as demographics, market share and economic indices.
  • Manages outside agencies, contracts and partnerships, directly affecting marketing expenditures.Directly oversees and independently acts upon quality of output from each partnership.
  • Independently investigates and resolves data integrity, reporting and analytics challenges by partnering with vendors and/or directly accessing databases and systems of record.
  • Develops, executes and summarizes findings for all customer surveys and research points.
  • Responsible for ongoing and ad hoc consumer research including market studies, consumer focus groups, customer intercepts and mystery shops.
  • Builds systemic depository of intelligence gathering efforts. Maintains knowledge base of relevant studies and published research that impacts business and/or signals potential changes in company's customer base.
  • Continuously and at own discretion improves output value, by increasing effectiveness of research and analytics and the efficiencies related to their production.
  • Supports the Director in building and maintaining relationships as an insights partner across organization.
  • Effectively and simply presents results and translates statistical and business terminology to senior members of management.
  • Must be able to interact productively with key organizational decision makers.
  • Leads cross-functional teams as necessary.

EDUCATION and/orEXPERIENCE
Bachelor'sdegree from four-year college or university; 3-5 years of experience in ananalytical role.  Retail background ishighly desirable. Grocery experience a plus. Familiarity with consumer andmarket research tools and techniques.

OTHER KNOWLEDGE, SKILLS & ABILITIES
Toperform this job successfully, an individual must be able to perform eachessential duty satisfactorily. The requirements listed below are representativeof the knowledge, skill, and/or ability required. Reasonable accommodations maybe made to enable individuals with disabilities to perform the essentialfunctions.

  • Ableto express complex ideas in simple terms in both oral and writtencommunications.
  • Well-developed interpersonal skills including the ability tochallenge and persuade. 
  • Ability to speakclearly, concisely, and logically in a public-speaking forum as well as insmall group interactions and one-on-one.
  • Stronganalytical and quantitative skills required. 
  • Ability to analyze results and translate into simple concepts thatmanagement can act upon.
  • Personalcomputer skills including the MS Office programs, Excel, PowerPoint and Wordand the ability to apply these skills to essential duties and responsibilitiesis required. 
  • Familiarity with workingwith large datasets is a plus.
  • Mustbe able to think rationally and logically. 
  • Ability to apply critical thought processes to problem-solving. 
  • Must be able to select best solutions amongmultiple options often under tight time constraints.

    Smart & Final provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


This job has expired.

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