Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The Core Brand Manager is responsible for being the business owner of our heritage brands including Sierra Nevada Pale Ale and Torpedo Extra IPA, as well as newer products such as Dankful, Hop Bullet, and more. This includes building the strategy and plan for the brand to deliver market growth and meet brand health KPIs. This position oversees the execution of brand plans and brand guidelines through Trade, Field Marketing, Sales and the internal Creative team as well as external agencies. Additionally, this role will have responsibility for driving new product development within our core portfolio.
What You Will Do
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