Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The Brand Development Manager (BDM) is responsible for building brand affinity and brand solutions to establish and grow the consumer base for a new brand or group of new brands within a defined geographic area. The position requires developing out-of-the-box, creative ideas to get new products noticed and to ensure that consumers have a positive and memorable experience each time they try one of these new products. This is a grassroots sales and marketing position focused on target neighborhoods where the BDM is expected to build buzz, awareness, and excitement around the new product(s).
What You Will Do
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