Associate Director, Oncology Brand Marketing
EMD Serono

Job Info

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A career with EMD Serono is an ongoing journey of discovery: our 60,300 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

US employees must be fully vaccinated against COVID-19 prior to your start date unless an accommodation is granted by The Company. The Company uses the definition of "fully vaccinated" assigned by the Centers for Disease Control & Prevention for purposes of considering satisfaction of this requirement which is a condition of employment.

More Info - https://www.emdgroup.com/careers/us/Disclosure-Notice-COVID-Vaccination-Policy-State-Restrictions.pdf

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role:Reporting to the Head of Oncology Brand Marketing, Associate Director will be responsible for leading the strategy and tactical execution for oncology product (immuno-oncology), Bavencio in the US. This includes leading the refinement and execution of the overall brand strategy, leading all aspects of tactical execution and leading complex cross-functional teams to accomplish brand objectives.

• Lead Cross-functional Team to develop/refine Bavencio Brand strategy and enable seamless tactical pull through
• Represent US perspective at the Global Brand Team and ensure strategic alignment between Global Brand Team and US Brand Team
• Lead Alliance partnership on Bavencio
• Become a thought partner for Opinion Leader Liaison (OLL) and Market Research Teams to ensure our strategies and tactics are externally focused and grounded in the customer insights
• Continuously evaluate marketing tactics' effectiveness and adjust to achieve our business objectives
• Lead market analysis and competitive benchmarking workstream to identify new opportunities
• Lead ad board(s) to gather insights from HCPs to optimize marketing plans
• Work closely with the Market Research Team to continuously refine insight generation plan, derive insights from the existing market research reports and ensure those are guiding our tactical execution
• Lead US HCP and patient marketing efforts, including message development/refinement, and execution of branded and unbranded promotional materials
• Partner closely with the field teams to ensure message pull through, provide support, monitor performance, and uncover opportunities and issues
• Collaborate with multiple agency partners in the execution of strategic and tactical plans to achieve business objectives
• Lead P2P education strategy and execution, ensure continuous refinement and account focus
• Provide input into execution of the digital strategy and develop impactful content for digital tactics
• Ensure clear execution focus for community versus academic accounts
• Shape brand-level investment plans, oversee the marketing budget and collaborate with cross-functional partners to optimize the spend
• Lead monthly cross-functional budget review meetings to ensure accurate phasing and focused execution

Who You Are:You have an understanding of the US biotech specialty space with demonstrated ability to learn and master complex business environments. You have strong communication skills and an ability to translate complex information into succinct and impactful messages. You're motivated by results, urgency, and personal commitment. You possesses high integrity and exceptional work ethic, and foster mutual trust and respect.

Minimum Qualifications:

• BA/BS required with 8+ years of experience
• 6+ years of experience in marketing, sales, and/or operational roles in pharmaceutical/biotech industry
• Experience working in the US Oncology market
• Position requires both domestic and international travel up to 25% of time

Preferred Qualifications:

• MBA or advanced degree strongly preferred
• Experience with GI cancers is a plus
• Proven record of successful leadership in matrix organizations
• Ability to present Experience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Experience in managing a budget that includes agency and consulting
• Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Our Benefits -https://www.emdgroup.com/en/careers/benefits.html

Curious? Apply and find more information athttps://jobs.vibrantm.com

If you are a resident of a Connecticut, Colorado or New York City, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request. You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance.

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

Job Requisition ID: 245372

Location: Rockland

Career Level: D - Professional (4-9 years)

Working time model:

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