Analyst, CRM Analytics
Inspire Brands

Job Info

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The purpose of this position is to build and manage the ability to target our guests with personalized communications and offers and to analyze the performance of those campaigns.

RESPONSIBILITIES

• CRM and customer modeling - manage the CRM and personalization platforms to build and own customer models to allow segmenting, targeting, and personalizing communication across all channels
• Campaign analysis - oversee testing to optimize and measure campaigns and develop a testing strategy for all channel metrics
• Campaign reporting - design and manage the automated reporting of campaign performance to brand stakeholders
• Campaign execution - partner with cross functional stakeholders to develop strategy and help execute campaigns to optimize guest loyalty and lifetime value

EDUCATION QUALIFICATIONS

• Bachelor's degree in Mathematics, Statistics, Engineering, Physics, or Quantitative Economics required

EXPERIENCE QUALIFICATION

• 3+ years of data analysis experience using SQL, R, python, and / or other advanced statistical techniques

• 3+ years of reporting and dashboarding experience using Tableau, Power BI, and / or other visualization software

• 1+ years of experience with CRM / database marketing and customer analytics (loyalty and lifecycle concepts). Experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Conscientious about meeting project deadlines
• Excellent oral and written communication skills
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
• Self-starter personality who can operate with minimal supervision
• Ability to travel up to 25% of the time

Preferred:

• Experience with Azure, Databricks &/or Snowflake database syntax and best practices
• Experience creating and maintaining routines and tasks to manipulate raw data in order to support automated dashboarding
• Experience working with test & control group design to measure campaign effectiveness with statistical significance
• Experience working with channel engagement data to optimized omnichannel marketing campaigns

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

This job has expired.